Cultural institution strategy
Developing a cultural institution’s positioning and content model, from its mission and programming policy to engagement with audiences, partners and its region.
Cultural strategy · institutions · innovation
THE CULTURAL CODE OF THE FUTURE
From impactful ideas
to cultural diplomacy.
Cultural institution management, strategic consulting and ecosystem design for the creative economy.
Cultural scholarDirector General, ATOM Museum
01 / Bio & manifesto
Culture is no longer an archive of the past. It is strategic infrastructure for the economy of the future.
Museums are becoming platforms that create the conditions for society to develop.
The mission is to turn traditional spaces into living ecosystems at scale.
02 / Key expertise
INSTITUTIONS
BUILT FOR IMPACT
Four areas connect the strategic, cultural and international dimensions of her work.
Creative economy
Launching cultural projects that enhance regional appeal, develop tourism and create demand for new skills.
Science diplomacy
Creating international museum alliances, forums and public engagement programmes to exchange knowledge and launch joint projects.
Change management
Crisis management, process renewal and new formats that preserve historical identity and public mission.
03 / Projects
AUTHOR AND CREATIVE FORCE BEHIND THE PROJECTS
International tourism forum
Discover ATOM
1,500+ participants, a live broadcast reaching 56 countries and 168 million unique users.
Museum diplomacy
BRICS Association of Science and Technology Museums
Six leading science and technology museums from BRICS countries, advancing cultural exchange and exhibition development.
Animation × technology
Cartoons About the Future
A three-day international animation festival with 23,000+ viewers and participants and 80 works from 33 countries.
Art & Science
Resonance Festival
A distinctive format combining a science programme with live music. Five concerts were held.
Gaming industry
Reaktor Game Festival
A new platform promoting the Russian gaming industry, attended by more than 20,000 people.
Public science
Atomic Discussions
An open discussion series on scientific trends, breakthrough technologies and their impact on society, co-hosted with physicist and science communicator Alexey Semikhatov.
International opera festival and competition
Opera Bella
Founder and director in 2021–2022. The project supports young vocalists and was held in Moscow, Kaliningrad, Tula, Kaluga and Syktyvkar.
AI × cinema
Generator Festival
Russia’s first international AI cinema forum, welcoming more than 16,500 guests over two days.
04 / Career
EACH INSTITUTION
BUILDS SCALE
Director General, ATOM Museum
Director, Moscow Drama Theatre on Malaya Bronnaya
Founder and Director, Opera Bella International Festival and Competition for Young Opera Singers
Director, Museum and Memorial Complex at Patriot Park, Ministry of Defence of the Russian Federation
Minister of Culture of Krasnoyarsk Krai
Director, GEOS Museum of Geology of Central Siberia
Member of the Russian Science Foundation working group on science museums and science engagement centres, the interdepartmental working group on science tourism at the Ministry of Science and Higher Education of the Russian Federation, and the working group on creative industries at the Chamber of Commerce and Industry of the Russian Federation.
05 / Teaching
TEACHING AND EXECUTIVE EDUCATION
The Diplomatic Academy at MGIMO University and executive education programmes for leaders in the cultural sector.
06 / Keynotes
IDEAS THAT SHAPE THE FUTURE
- Interdisciplinary ecosystems
- Digital cultural diplomacy
- Science tourism
- Technology frontier
08 / Press kit
DOWNLOADABLE PHOTOGRAPHS
09 / Booking & communications
THE FUTURE BEGINS WITH AN IDEA
For speaking engagements, interviews, comments, strategy sessions and joint science engagement projects: mirolena@yandex.ru